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The Fundamental Truths of Trust: Part 3 of 5

We don’t spend a lot of time thinking about how trust is created, or why we trust the people we do. Most people believe trust is a simple part of human interaction – that is exists without effort. This is a common mistake that many people make. Trust is a complex concept in human relationships. It is an essential building block that creates the solid foundation in any relationship.

Today we will continue our exploration of the 10 Fundamental Truths of Trust by moving onto elements five and six.

Fundamental Truth #5: There is No Trust Without Risk

Simply put – real trust does not need verification. If you need to verify, it is not trust. Sometimes people forget this and try to mitigate all risks. We tend to see this a lot in particular professions like law, finance or banking. But the essence of trust contains risk. No trusting relationship can exist without someone taking a chance – and someone always has to jump first and lead the way. It is the very act of taking risks that creates trust in the relationship.

Fundamental Truth #6: Trust is Paradoxical

Most of the time you will be surprised to find that the things that create trust are the opposite of what you may think. This is why we say trust is paradoxical. In other words, trust defies logic.

For example. The best way to try and sell something, is to stop selling. The best way to gain credibility, is to admit what you do not know.

The paradoxical qualities of trust arise because trust is a higher-level relationship. The best way to create trust is often the opposite of what your inner voice tells you to do. The ultimate paradox is that, by rising above such instincts, you end up getting better results than if you had striven for them in the first place.

 These 10 elements lay as the foundation to all successful relationships and help us to better understand that trust is a core component in our every day interactions.

(This information is based on Chapter 1 in “The Trusted Advisor Fieldbook” written by Charles H. Green and Andrea P. Howe.)